Celebrating Milestones As We Approach TV Season

Weekends at the beach, exotic vacations and warm breezy nights – we’re certainly enjoying the dog days of summer here in beautiful Pasadena! As we sign new libraries and gear up for the 2015 TV season, our staff has been celebrating some fantastic milestones.

Our dear Danielle Malmlund, Marketing Director and Operations Manager, was recently on vacation in Tulum, Mexico – on the beach, under the stars and enjoying an adult beverage (or two.) To her surprise, her boyfriend of nine years had planned the moment perfectly and got down on one knee to propose! We’re so excited for Danielle and Jason, as they plan their wedding for June 2016. She’ll be a truly stunning bride!

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Beautiful Wedding Music

In other exciting news, our much beloved Evelyn Wong is changing roles here at 5 Alarm. For nine years, she has served as Licensing and Royalty Manager – she’ll now be Director of Licensing and Royalties, and is adding Music Director to her title! Evelyn is an incredibly talented violinist, composer and musician, performing as soloist with the North Carolina Winston-Salem Symphony at the tender age of 10. She toured the US and Asia with the acclaimed North American Elite Youth Orchestra, and is an alumna of the Meadowmount School of Music. Evelyn studied violin with Elaine Richey of the North Carolina School of the Arts, and Margaret Pardee of the Juilliard School of Music. She was also the concertmistress of the St. Paul’s School Chamber Orchestra, and winner of the St. Paul’s School Kaiser Competition in Music Composition. Evelyn attended Duke University, where she was the recipient of the 2000-2001 Mary Duke Biddle Music Composition Scholarship. She also has extensive experience in Music Licensing (Goal! The Dream Begins) and as a Music Supervisor, on such feature films as Some Girl(s) and the upcoming Mattresside. Other little known facts about Evelyn include that she has perfect pitch (an excellent party trick!) and a one-eyed rescue dog named Diego. Her knowledge of music is vast and varied, and along with a great sense of humor, she brings true professionalism and a deep understanding of clients’ needs to the table. She is the perfect person to join me as a Music Director and we all offer our congratulations!

evelyn

 

Evelyn’s Picks

We’re also incredibly happy and proud to have the talented Natalie Gilbert joining our team, as Music Licensing and Royalties Administrator. Natalie has a great deal of experience in the world of licensing, royalties and entertainment law. We love adding creative people to our team who have extensive backgrounds in the music industry, and Natalie certainly fits the bill. She’s a singer, songwriter, composer and producer, with fifteen years in broadcast radio as a host and voiceover talent, nine solo albums, and four singles! She loves vintage architecture, classic cars and is great at kickball. So should we ever form a 5 Alarm team to play in the minor leagues, we’re covered. Welcome, Natalie!

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Let’s talk about new music and our fantastic new additions. Imagem Production Music UK have teamed up with London’s pioneering record label WotNot Music to bring you a contemporary catalogue of cutting-edge electronic music. The WotNot Music Library showcases producers fresh from the club scene, playing sell-out nights at well-known UK clubs as well as festivals such as Dimensions and Shambhala, to name but a few. With records out on a range of underground labels, their unique take on production music provides a refreshing spectrum of current sounds and innovative ideas, ripe for the picking. You can check out the 5 brand new releases from WotNot live on our search engine.

Wotnot_Music_Library_logo

 

Check out WotNot!

Additionally, we’ll be adding new libraries to our catalog in the fall – stay tuned for Big Dawg, Hibou Music and Tonic!

Here’s wishing you all a beautiful rest of the summer, and we’ll be checking back in as the seasons turn with more exciting updates. Don’t forget, we’re your Music Concierge, always here to help!

A Night Out With Made Up Music

Music comes from a vast and mysterious place with the biggest catalyst being inspiration.  In an age of TV ratings behemoths like The Voice or American Idol which focus on the singer alone, it’s rare to see people on a stage working together and making a sound that can only come from a collaborative creative energy.  On 5/13/15, the violin-driven rock sounds of The Waterboys tore the house down at The Fonda Theater in Hollywood with Made Up Music‘s very own Ralph Salmins manning the drums.

The Waterboys at The FondaThey played their hits that include Fisherman’s Blues and The Whole Of The Moon to a crowded house full of loyal fans who sang along to every lyric sang by powerhouse frontman Mike Scott.  The energy was infectious as the seasoned band (which also included bassist David Hood of The Swampers/Muscle Shoals fame) didn’t take any note for granted.

5 Alarm Music’s very own Danielle Malmlund and Sarah Scarlata were there to soak it all in with wide eyes.  Who said rock n’ roll is dead?

The Waterboys_Ralph, Sarah, Dani CROP

This same creative spirit can be found in Made Up Music’s diverse and comprehensive catalog, here are some highlights:

MUM171_01 La Tropicana

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MUM168_04 Too Good To Be True

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MUM137_07 Pressured

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MUM129_02 First Steps

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Support Songwriters

A lot of interesting decisions have recently been made in regards to songwriter royalty payouts. Please see the below articles for information on what’s been going on.

Pandora’s Payout Process

Google, Amazon and Pandora Join Forces To Fight Music Industry Over Royalty Rates

FCC Approves Pandora’s Complicated Plan

ASCAP Responds to Pandora Rate Court Decision

Pandora and the like, are determined to stand in the way of meaningful music licensing reform so that they may continue to shortchange songwriters. This is a wake up call for creators to stand together, get involved and fight for their right to be paid a fair market rate for the use of their works.

The End of an Era Indeed

The Music of Mad Men

mad-men-season-7

It’s the end of an era, indeed! The past 8 years have been a dramatic roller coaster ride through the lives of Dick Whitman (AKA Don Draper) and his ad agency cohorts in AMC’s hit series Mad Men. We will miss all of Roger’s witty one-liners, Peggy’s ladder climbing successes, Don’s inspirational boardroom pitches and the endless shots of whiskey with all of the regrettable decisions that tend to follow! Here is a playlist of 5 Alarm Music tracks that helped paint the musical landscape of the 60s and early 70s in the series:

Music of Mad Men

 

 

Blooming In The Desert: NAB 2015

Spring is a season of rebirth and vibrant colors blooming in panoramic Technicolor. The cold and stormy weather gives way to a brighter and lighter feeling in the air. It’s only fitting that the biggest music library gathering of the year, The NAB Show (National Association of Broadcasters), happens every April when Spring is in full swing!

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This year’s gala was one for the record books! We were graced with a strong turnout to our party at the Picasso terrace at the Bellagio Hotel which supplied an elegant environment to the festivities. How about that fountain show?

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We also kept Vegas classy by hosting limo rides through the Las Vegas strip for all of our guests, sub-publishers, clients and friends. You may have struck out at the casino, but you’re always a winner when riding in a limo!

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Amidst all of the fun, some giant leaps forward were made in protecting the rights of music publishers. David Israelite, President and CEO of the NMPA (National Music Publishers’ Association), was the esteemed guest speaker at the annual PMA (Production Music Association) meeting and discussed protecting the rights of music publishers in the digital streaming age. With music streaming services becoming the main source of public music consumption, it is becoming more important to ensure that writers and publishers still get paid fairly for their creative efforts. Fair pay will enable writers and publishers to continue to release all of those beautiful sounds that make the World a better place to live. We’re supportive of the fight and are grateful to see progress pointing in the right direction!

Thank you to all who joined us for this year’s NAB celebration, we look forward to seeing you again soon!

Made Up Music: Nothing Beats The Real Thing!

Since the dawn of mankind, people have gathered and made music.  It binds cultures and enriches everyday life.  The music from an era can say more about the times than chapters in a history book.

There has been no place and time more influential on modern music than Great Britain in the 1960’s.  If it weren’t for the British Invasion bands from the early to mid 60s, our musical landscape would be vastly different today.  Not to mention a lot less rockin’!

MUM logo (square)

With all of that being said, meet Made Up Music!  This British catalog embodies the long musical history of its founders – Ray Russell (David Bowie, Tina Turner, John Barry), Ralph Salmins (Van Morrison, Elvis Costello, Madonna) and Rik Walton (Queen, Eric Clapton, Pete Townsend).  Usually when someone says “I can play anything,” it’s a little suspect.  In this case, they really can play everything and have contributed to some of the most famous songs in rock n’ roll’s long and illustrious history.  Their dedication to preserving studio techniques while utilizing the tools of the trade that captured sounds of the most classic recordings of all-time shine through on their productions.  The proof is in the pudding with their placements in Mad Men, Trophy Wife, Revenge, Vegas, Hell on Wheels, The Lying Game, Magic City and The Secret Circle.

When you sit down and chat with the jolly chaps from Made Up Music, you hear “the real deal” stories from guys who were there.  Here’s one of my favorites: Ray Russell was on tour as Cat Steven’s guitarist in the late 60s.  Late one night, he was awoken to a man looking into his hotel window by the fire escape.  Once his eyes adjusted to the dark of the room, he notices that the tall lanky creeper waving at him was none other than Jimi Hendrix!  Turns out Jimi locked himself out of his room and was already an acquaintance of Ray’s, so they proceeded to talk the night away over a cup of tea.  That, my friends, is the definition of “being there!”

Ray Russell doing what he does best in the 1960s
Ray Russell doing what he does best in the 1960s

Their latest release, MUM178 The British Invasion, harkens back to their not-so-humble-beginnings in the music industry and features the finest players that were actually a part of the British Invasion.

MUM178_AlbumArt

Here’s a rundown of some of the artists featured:

Clem Cattini has appeared on 43 number one hit singles.  Forty-Three – writing it out might give that number real weight!  He was a member of British Invasion darlings The Tornados (Telstar!) and performed on some classic tunes and albums we all know and love: You Really Got Me by The Kinks, Hurdy Gurdy Man by Donovan, Lou Reed by Lou Reed, With A Little Help From My Friends by Joe Cocker, Rock And Roll Highway by Jimmy Page and To Whom It May Concern by The Bee Gees among many others.  Here’s a piece of Rock n’ Roll trivia: Clem Cattini was Jimmy Page’s first choice to play drums in Led Zeppelin, but he was too busy at the time to join the band.

MUM174_14 Guitar Man

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The Tornados - Clem middle
Legendary drummer Clem Cattini with The Tornados

Brett Bennett was a member of The Shadows and has built a solid reputation as an arranger, conductor, producer and composer for TV and film music since the mid-1970s.  Some of his composition credits have been for TV favorites like Dallas, Knotts Landing, Pulaski, The Royal Wedding and Dennis Hopper’s film The American Way.  He has collected many awards for his music including three Ivor Novello awards, a Gold Badge Award from the British Academy of Composers & Songwriters Society and an OBE (Officer of the British Empire) for his services to music which was awarded from The Queen at Buckingham Palace in 2004.

MUM174_01 Here She Comes Again 

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score
Brian Bennett hard at work composing original score

Dave Richmond was a founding member of Manfred Mann in the 1960s.  He continued to be a staple session player after leaving the group in 1963 with credits that include Elton John, Dusty Springfield, Cliff Richard, Serge Gainsbourg and Olivia Newton-John.

MUM174_04 Ready Right Now

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Dave Richmond with Manfred Mann in 1963
Dave Richmond with Manfred Mann in 1963

Mo Foster is a well-known session player who has played with a long list of legends like Phil Collins, Jeff Beck, Van Morrison, Ringo Starr, Cher, Eric Clapton, Sting and Meatloaf among many others.  He started his career with the jazz-fusion group Affinity in the late 60s and has had a long and illustrious career.  Some of his stories and anecdotes have been collected in his books Seventeen Watts? and British Rock Guitar.

MUM174_02 All Or Nothing

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Mo Foster (far left) with Affinity.
Mo Foster (far left) with Affinity.

Graham Preskett is a multi-instrumentalist who has worked with a who’s who of pop/rock stars: Cher, Paul McCartney, Tom Jones, Jon Bon Jovi, Deep Purple, John Williams and Hans Zimmer.  Some of his film credits include Muppet Treasure Island, Tomorrow Never Dies and The Da Vinci Code.

MUM174_10 If You Were Mine

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Graham Preskett
Graham Preskett rocking an old school Hohner ad

There are many sides to MUM beyond the British Invasion.  Made Up Music continues the tradition of making music with passion and skill while continuing to push the boundaries with each CD.  Here are some more tracks from this iconic catalog:

BI recording session
The players today: Ralph Salmins (far left), Ray Russell (2nd on the left), Clem Cattini (seated front), Graham Preskett (middle back), Dave Richmond (2nd on the right) and Rik Walton (far right).

MUM174_01 It’s Showtime

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MUM113_03 The Connection

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MUM172_15 Tracking The Victim

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MUM167_06 A Traveling Man

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MUM_171_03 And How She Moves

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MUM168_03 You And Me

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MUM114_01 Don’t Stray

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MUM121_04 Metropolis

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MUM124_02 Devil’s Curve

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MUM143_11 Lacrymosa

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MUM144_01 Roof Top Chase

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MUM141_01 The Small Hours

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MUM153_01 Bhangra Daybreak

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For these and many more great tracks, visit our search engine HERE!

 

NAB 2014: What Happens In Vegas, Goes On Our Blog!

Our yearly pilgrimage to the NAB Show was yet another success!  We love seeing our long-time friends as well as making new ones.  As they say in Vegas: What happens in Vegas, stays in Vegas.  That’s no fun!  For those of you who were not able to make it, here’s what we were up to:

NAB 2014 - 5 Alarm Music

                There were a lot of new and exciting developments in 5 Alarm-Land to unveil.  Like our ear-addicting new libraries!

Counter Music Logo White Background

                Counter Music brings you the best in mainstream and underground EDM, Electronica, Dubstep, House, Trap, Electro, dance and club anthems!  With vocal songs and highly innovative instrumentals written by some of the top DJs in the UK, this library has street cred galore to go along with their infectious beats.

CTR001_02 Neeed

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CTR003_01 Daily Struggle

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Check out Counter Music artist Adam Brown’s (aka MC AD-APT) live performance for Wilkinson on BBC Radio 1 on 4/9/14 HERE.

Scott Lawrence (pictured on right) from Counter Music with the 5 Alarm team
Scott Lawrence (pictured on right) from Counter Music with the 5 Alarm team

Lesterbeat Records Logo small

                Lesterbeat Records ain’t your Grandpa’s Jazz!  Each track is bursting at the seams with personality and tongue-in-cheek sense of humor.  Lesterbeat Records may not have invented Jazz, but they sure did make it more fun!

LBR002_01 Swan Lake Remix

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LBR001_04 March Of The Turkeys

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Library of The Human Soul Logo

                Library Of The Human Soul taps into human emotions with elegance and grace.  These lush orchestral pieces are perfect for painting any emotion onto the screen.  Each volume focuses on one mood with alternate ambient mixes for each track.  Their first release, Happiness, explores the many faces of the emotion.

LHS001_34 Rejuvenation Cinematic

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LHS001_25 Discovery Cinematic

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ST Logo orig

                SonicTremor electrifies your trailer with power and dynamic force!  Any track can go “boom,” but it takes a special kind of track to tell an epic tale.  This library also offers many sound design elements that are perfect for adding essential ramps, hits and risers to your trailer.  Buckle up and get ready to take a ride!

STRM001_001 Caverns

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STRM002_036 Beyond Repair

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Logo Opensound Vintage

                Opensound Vintage takes you back to the good ol’ days by bringing you the best archival recordings from bygone eras.  With full orchestral recordings from the golden days of advertising in the 1950’s to the swooning grooving 1960’s to 1970’s soap string ballads and all the way up to pulsing 1980’s pop, this library captures the mood and styles of each time period.  Those were the days!

OVCD001_02 Stars Holiday

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OVCD002_05 Surfology

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                We’re not done yet!  There are two great new additions to the 5 Alarm Music catalog that are coming soon: Superstore and Song Junkies.  Stay tuned!

  It was great to see everyone in Las Vegas as always, we are already looking forward to seeing you again next year!

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Auld Lang Syne With 2014 In Mind

2013 was a banner year for 5 Alarm Music, but as Bachman-Turner Overdrive once sang “you ain’t seen nothin’ yet!”  Before unveiling what’s to come, let’s revel in our glory a bit.  It was an honor and privilege to add musical collaboration on Justin Timberlake’s Only When I Walk Away off his newest album The 20/20 Experience – 2 of 2.  I wish we could take credit for his sweet dance moves, but alas…..the musical nod will definitely suffice!

 

Ron Burgundy likes our Sax.

We’re also big with Lemurs.

Even The Biebs approves!

Now that all of the New Years’ confetti is swept up and the Christmas decorations are put away for another 11 months,  we’re ready to rock the house even harder in 2014!  Here’s a sign of what’s to come:

We are happy to unveil 166 instrumental CDs from Global Graffiti!  This treasure trove of sound features everything from traditional Mariachi to classic Jazz to Hip Hop to hard rock and more.  Check ’em out!

Global Graffiti Drop Shadow

GGM001_03 Jesusita En Chihuahua

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GGM054_06 Rainy Day Calypso

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GGM054_08 I Miss You

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GGM055_10 Bug In My Soup

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GGM114_03 Hi-Watt Scrunge

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GGM152_04 Cuz We Can

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Are you ready for some FOOTBALL?!  Even if you failed PE in high school, you can at least appreciate good tunes right?  Click on the football (that oblong brown shape with white stitching for all of you non-sports people!) to hear tracks perfect for the Superbowl or for your all-around listening enjoyment:

Drop Shadow Super Bowl

The Winter Olympics is the best thing to ever happen to freezing weather!  How many times have you watched speed skating and thought, “I can do that!”  Lucky for us, we can sit in front of the fire and picture ourselves edging out Apolo Ohno for the Gold Medal while eating potato chips.  Click on the snowboarding dude to hear the perfect tracks for Olympic moments:

Winter Olympics Drop Shadow

We are also fast approaching our favorite Hallmark holiday, Valentine’s Day!  Will you be mine?  No?  Okay.  Click on the hearts to hear sounds dedicated to those warm and fuzzy (and sometimes awkward) feelings:

Valentine's Day Drop Shadow

What’s the next best thing to traveling the world?  Blasting some authentic world music and using one’s imagination.  You can almost taste the salt water…..oh wait.  That’s a fresh tear of nostalgia that I’m tasting…..*sniff, sniff*!  Here are some World tracks that are fresh off the boat:

PNBT1036_01 Anse Maloya

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ZONE532_01 Fire Down Below Shanty

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NLM067_01 Maracana

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JUST081_01 Ling Dao

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PNBT1037_03 Sirba For Grandpa

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MUM171_02 And How She Moves

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OSCD055_01 Devadasi

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05A109_01 Bailando

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AB230_002 Celebration

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We hope you had a wonderful holiday season and look forward to scoring all of your finest TV and Movie moments in 2014!

What We Did On Our Summer Vacation: 5 Alarm Music’s New Happenings

This year 5 Alarm Music didn’t to go to Camp Winnetka for our Summer vacation, but decided to put out great music instead.  Priorities!

2013 has been a monumental year for 5 Alarm Music to say the least!  If we were to put out a CD called 5 Alarm Music’s Greatest Hits of 2013, the track listing would go something like this:

1) Collaboration with Justin Timberlake on his track Only When I Walk Away

2) Four songs placed in the series finale of Breaking Bad

3) Music placements in over 100 television shows in 2013

4) National commercials for AT&T, Pepsi, Kraft, Coke, Walmart, Coors, Volkswagen, Victoria’s Secret, Taco Bell and Travelocity

5) Released 11 new CDs on our 5 Alarm Music, 1 Versatile Underscore and Cinemasounds labels

2013 5 Alarm Music CDs

6) Music placement in The Big Wedding starring Robert De Niro and Diane Keaton

7) Music placement in 42 starring Chadwick Boseman and Harrison Ford

8) Music placement in The Lone Ranger starring Johnny Depp and Armie Hammer

9) Music placement in the movie trailer for World War Z starring Brad Pitt and Mireille Enos

10) Music placement in the move trailer for The Wolverine starring Hugh Jackman and Will Yun Lee

11) Music placement in the move trailer for Dallas Buyers Club starring Matthew McConaughey and Jennifer Garner

What a year…….and it’s not over yet!  Just last month we got placements in 31 TV shows, 6 major motion pictures, 1 movie trailer and 3 national commercials.  We have a feeling there will be more to come before the ball drops in Times Square!  Take a listen:

As heard in BetrayalAB226_005 Looking For Love

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As heard in Super Fun Night05A055a_08 Minihunie Hut

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As heard in TwistedPRCD117_05 Blue Jeans Boogie

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As heard in The BridgeRR293_01 Sergio Caro – The Galvezs & The Contreras

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As heard in Brooklyn Nine-NineFCD211_10 Man On A Mission

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As heard in Back In The Game05A100_07 Doin It Right

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5 Alarm Music wishes you and yours a very happy (and musical) holiday season!

White Listing: How To Eliminate Ads On Your YouTube Content

Like mosquitoes buzzing around your ears on a humid Summer evening, ads on YouTube can be annoying.  Either they show up before the video starts or they pop up right when your audience is about to get to the good part!  If the ads are really long, some people might give up and move onto someone else’s content.  How can you rid yourself of this advertising nuisance?  If you post a video, own the content and have a music license for the soundtracks, here are the two magic words to your advertising salvation: white listing.  White listing is accomplished by supplying the URL link for your YouTube video to the music company that granted the music license.  If a music license was purchased for the use, companies like 5 Alarm Music can white list your video to prevent pop-up ads from appearing on your work.  Simple, right?

youtube ad

In order to put this concept into perspective, one must rewind time and reflect on how things used to be.  It’s hard to imagine life before all of the gadgetry and technology we use (and take for granted) all day long.  As I type, I wonder what my working life would be like if all I had in front of me was a typewriter.  No delete button?  Are you kidding?!  Desks across the world would be littered with correction tape and general frustration.  No cell phones?  I don’t miss having to dig for dimes (later quarters) once you actually tracked down a pay phone which always happened to be located on the loudest intersections in town.  Good riddance!

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One of the biggest game-changers in recent history has been the dawn of YouTube.  Way back before 2005, or Before YouTube (B.Y.T.), video sharing meant either being one of the fortunate few whose production got picked up by a huge TV network or gathering around your DVD player/VCR/film strip projector with your friends and family to show off your work.  Want to check out your favorite music video any old time you want to?  Looks like you were out of luck B.Y.T.  Even sitting in front of MTV wouldn’t have done you much good back in ’05 since Reality TV had already taken over.  It was a bleak time indeed!

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Fast forward to 2013: You have spent hours of your life watching anything from Gangnam Style to a poor dog getting teased about bacon and other goodies.  With over 1 billion unique users every month, YouTube is a cultural phenomenon that has changed everything.  According to YouTube’s own statistics, six billion hours of video is viewed in any given month – that’s almost an hour for every human being on earth!  70% of YouTube traffic is from outside of the US.  Now the whole world can get in on the same jokes!

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Anytime a new and insanely popular public interface like YouTube comes along, there are bound to be new issues that come along with it.  Most of the sharing on YouTube features content that is owned by someone other than the person who posted it.  Exposure is key for breaking new artists (Justin Bieber anyone?) but the copyright holder ultimately has the right to remove content due to infringement laws.  How many times have you searched for something wicked awesome only to see the dreaded crooked smile icon?  *Fist shake!

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The happy medium that most copyright owners have arrived at is what is known as YouTube Monetization.  In simple terms: if an outside party features material that they do not own on a YouTube video, the copyright owner can sell advertising on the video.  That’s why there are usually advertisements at the beginning of a YouTube video or pop-ups that appear during the video toward the play bar.  Companies like AdRev or AdShare give copyright owners the option of monetizing videos from outside parties posted on social media interfaces with Google and YouTube being the two biggies.

This is all well and good, but there are a few instances where this business model can get a little sticky.  The biggest snag has been with advertising agencies uploading their commercials to YouTube.  It is possible for competitors to post rival ads on a commercial, essentially an advertising agency’s biggest nightmare!  How can that be?  Remember all of the fine print you clicked OK on when you set up your YouTube page?  Monetization for copyright owners was probably stated in paragraph #1,231.  Even though the agency technically owns the content and legally licensed music for internet use, they do not own the actual copyright for the piece of music which leaves the door open for monetization.

With a changing marketplace and evolving technology, it seems everyone is writing the rules as we go along.  In business as in life, only one thing is for certain: change is the only constant you can count on!  Happy YouTubing, everyone!