It was a big morning for DMI Records and 5 Alarm Music as legendary R&B star Aretha Franklin made an appearance on the Today show on location in Detroit.  Not only was she showing off her lesser known but excellent cooking skills, she also got a chance to mention her upcoming Christmas album “This Christmas” that will be exclusively in Borders October 14th! (check out the video of Aretha on the Today Show)

Also, if you happen to be on the east side of the country and are walking through Time Square, make sure you look up and notice the Border’s ad promoting Aretha’s album!

It’s a very cool experience, and we are very grateful for the opportunity to put out this amazing vocalist’s first ever, and long awaited Christmas album.  Our own Paola Viljanen (Director, Music Production & Operations), even got the chance to sit in on Aretha’s New York City recording session, getting the once in a lifetime chance to be witness one of the Queen of Soul in an intimate setting

Pssst!  Just like Natalie Cole’s new album, 5 Alarm Music is honored to be able to offer “This Christmas” for licensing!  For more information on licensing the master of this recording or auditioning the audio tracks, contact Cassie Lord or Maddie Madsen at 5Alarm Music 800-322-7879.