The happy medium that most copyright owners have arrived at is what is known as YouTube Monetization. In simple terms: if an outside party features material that they do not own on a YouTube video, the copyright owner can sell advertising on the video. That’s why there are usually advertisements at the beginning of a YouTube video or pop-ups that appear during the video toward the play bar. Companies like AdRev or AdShare give copyright owners the option of monetizing videos from outside parties posted on social media interfaces with Google and YouTube being the two biggies.