We’re less than a week away from migrating to Las Vegas like we do every year, along with 100,000 of our closest friends who work in Broadcast, Film, or other media outlets. We’re going to the 2008 NAB Show. You’ll find us in the South Hall hanging out in our booth: #SL9205, passing out swag of all kinds (can we possibly top last year’s flaming cowboy hats? perhaps!), and showing off our tunes to the masses.
Whether this is your first NAB show, or you’ve been going since DigiBeta was cutting edge, before you leave your own home to journey to Broadcast Mecca, we want you to be sure to remember these things:
- Comfortable Shoes. You will walk more than a New Yorker with no cab fair. Throw fashion out the window, bring the comfiest, cushiest shoes you can find!
- Gel Insoles. I’m not kidding, take care of your feet; you’d better be gellin’ like Magellan if you want to last the whole show.
- Get your Network on. Bring a big stack of business cards, demo reels, or cheesy giveaways of your own. Those things will still be swapped around everywhere you look like wheat cards in a game of pit – and take names, emails, and phone numbers of people you want to follow up with.
- “Content.” Whatever you used do, you now do “content.” Commercial producers now produce”Marketing Content.” Voiceover talent? “Voice Content.” Heck, we aren’t a music library, we sell “Music Content.”
- A good bag. You’ll be handed cheesy swag by the fistful from every exhibitor on the floor (including yours truly). Lanyards, Pens, USB Jump drives maybe you’ll get lucky and score a hat or a t-shirt, but bring a good packpack or shoulder bag to carry all of it.
- Your badge. You have to get in right?
- Stand Out. This one is for those trying to make a name for themselves or their company, but you’ve got 100,000 other people around you so if you want to make a dent, you’ll have to get creative and find ways to grab people’s attention.
- Water. It’s the desert, it’s dry, it can be hot, and you’re walking everywhere you go. Stay hydrated.
- Be ready to learn. Don’t come to a gathering of this many of your peers and NOT get anything out of it. You can sit in on countless classes, and even if you just have an exhibitor hall pass you can watch product demonstrations from every major exhibitor in your field.
- Make a plan. You could spend 4 days in the South Hall alone. Grab a program, make a list of which exhibitors and which classes you want to see, and plan out your week. Oh, and you’re in Vegas baby–make sure you plan for some fun too!
We hope you have a fun, safe, productive trip–and please come by the booth and see us! If you don’t, we’ll have to pass the time by having random dance offs with the other music libraries behind the Killer Tracks booth…again.